Service Agreement

01 Who this is between

This Agreement is between Built By Flook, operated by Alfie Flook, of Williamstown, Victoria, Australia ("Built By Flook", "I", "me" or "us"), and the business or person who accepts a plan ("you" or the "Client").

02 The services

Built By Flook designs, builds, hosts and maintains a custom-coded website for your business. Websites are written by hand in code — they are not built on WordPress, Wix, Squarespace, or similar template platforms.

Before any plan begins, I'll usually prepare a free mock-up on a private preview link so you can see the proposed design. Mock-ups remain the property of Built By Flook until a plan starts (see section 8).

03 The two ways to work together

There are two ways to engage Built By Flook. Prices are in Australian dollars, include GST where applicable, and depend on the size of the site — I'll always confirm the exact figure with you in writing before any work begins.

The build fee is payable before your site goes live. On the Looked after option, the monthly fee is billed in advance and begins when your site goes live.

04 Changes & fair use

A "change" is an everyday update to your existing site. By way of example:

Included as a change

• Updating text, prices, opening hours or contact details;
• Swapping or adding photos you supply;
• Adding or editing a section, or a small new page;
• Seasonal or festive themes;
• Minor styling tweaks such as colours, spacing or fonts.

Not included (quoted separately)

• A full redesign or rebrand of the site;
• A separate or additional website;
• Custom features such as online stores, booking systems, logins, or integrations with third-party software;
• Copywriting, photography, videography, or logo design;
• Work on a website I did not build.

On the Looked after option, day-to-day changes like these are included on a fair-use basis — a normal flow of requests for a single business website. Anything that is really a new project (a full redesign, a second site, custom features) is quoted separately, and I'll always tell you before any additional cost applies. Fair use isn't meant to cover continuous full-time work or requests made in bad faith.

05 Fees & payment

• Billing. Plan fees are billed monthly in advance. Your billing date is the date your plan starts.
• How you pay. Payment is by the method we agree (for example, direct debit, card, or bank transfer). You authorise recurring charges for the plan you choose until the plan is cancelled.
• Build fee. The one-off build fee (section 3) is quoted and confirmed in writing before any work begins, and is payable before your site goes live. Larger or more complex builds may be quoted above the standard fee — always agreed up front.
• Extra changes. Per-change fees (section 4) and any separately-quoted work are invoiced as they occur and due within 7 days.
• Late or failed payment. If a payment fails or is more than 7 days overdue, I may pause work and, after reasonable notice, suspend your site until the account is brought up to date.
• Price changes. I may adjust plan pricing with at least 30 days' notice. If you don't agree to a new price, you may cancel before it takes effect.
• Third-party costs. Domain registration and any premium third-party services are included within your plan unless stated otherwise; if a domain is unusually priced (e.g. a premium domain) I'll let you know first.

06 Hosting, domain & SSL

On the Looked after option, Built By Flook registers and manages hosting, an SSL certificate, and the domain as part of the monthly fee — so there's nothing for you to manage. Hosting and related infrastructure may be provided through reputable third-party providers, and your site is subject to those providers' reasonable terms.

The domain transfers to you when you buy the site. While you're on the Looked after plan, the domain Built By Flook registers for you is held and managed by Built By Flook as part of the service. Ownership of that domain transfers into your name when you buy the site outright (section 9), and on Built & yours the domain is registered in your own name from the start. If you bring an existing domain that you already own, it remains yours throughout and I'll simply manage it for you while you're subscribed.

I'll take reasonable care to keep your site online and backed up, but I can't guarantee uninterrupted, error-free hosting, as some factors (such as third-party outages) are outside my control.

07 Your responsibilities

• Provide the content I need (text, images, logos, details) in a timely way, and respond to requests for approval;
• Make sure you have the right to use everything you give me, and that it is accurate, lawful, and not misleading;
• Keep your contact and billing details up to date;
• Use the services lawfully and not for anything that infringes others' rights or breaches the law.

You are responsible for the accuracy of your own business information (such as prices and claims) published on the site.

08 Intellectual property & ownership

Your content stays yours. On either option, all content you provide — your business name, logo, text, photos and brand — remains your property. You grant Built By Flook a licence to use it for the purpose of building and running your site.

Looked after. The website itself — the underlying source code, design system and tooling that Built By Flook creates — together with the domain Built By Flook registers for you, remain Built By Flook's property and are managed on your behalf while you're on the plan. You are granted a non-exclusive, non-transferable licence to use the site for your business for as long as you're subscribed. This is what keeps the upfront cost low: the site is run and maintained for you rather than sold outright. You can move to owning the site and domain outright at any time (section 9).

Built & yours. On final payment, the website, its code and the domain are transferred to you to own, change and host however you like.

Built By Flook may show your website in its portfolio and marketing (for example on the Work page) unless you ask me in writing not to.

09 Moving to owning it outright

If you're on the Looked after plan and decide you'd like to own your site outright, you can switch to Built & yours at any time. You simply pay the difference between the build you've already paid for and the one-off owned price. On payment, the website's code and the domain are transferred into your name, I'll hand over the relevant files and assets for you to host yourself, and the monthly fee stops from then on. There's no obligation to ever do this — it's simply there if you want it.

10 Term, cancellation & what happens next

• Month to month. The Looked after plan runs on a rolling monthly basis with no fixed term and no lock-in.
• Cancelling. Either of us may cancel by giving 30 days' notice in writing (email is fine). Your plan runs until the end of the notice period, and the final month is payable.
• Your content. The content you provided (your text, logo and photos) is always yours — I'll hand back a copy on request.
• The site & domain. Unless you buy the site outright (section 9), the hosted website, its custom code and the domain Built By Flook registered for you come offline at the end of your final billing period, as the licence to use the site ends. Any domain you brought yourself remains yours.
• Keeping it. To keep the site and take ownership of the domain, switch to Built & yours on the way out (section 9).
• Suspension. I may suspend or end the service if fees remain unpaid, or if the service is used unlawfully.

11 Warranties & consumer rights

I'll perform the services with due care and skill. I don't warrant any specific commercial result — for example, a particular Google ranking, amount of traffic, or number of sales — as these depend on many factors outside my control.

12 Liability

Subject to section 11, and to the extent permitted by law:

• Neither party is liable for indirect or consequential loss, or for loss of profit, revenue, data or goodwill;
• My total liability arising out of or in connection with the services in any 12-month period is limited to the total plan fees you paid in that period;
• I'm not liable for issues caused by third-party services, by content or instructions you provide, or by events outside my reasonable control.

You agree to indemnify Built By Flook against claims arising from content you provide or from your unlawful use of the services.

13 General

Confidentiality. Each of us will keep the other's non-public information confidential and use it only for the purpose of the services.

Events outside our control. Neither party is responsible for delays or failures caused by events beyond reasonable control (such as outages, natural events, or supplier failures).

Changes to this Agreement. I may update this Agreement from time to time. If a change materially affects you, I'll give reasonable notice. Continuing on a plan after a change means you accept the updated terms.

Assignment. You may not transfer this Agreement without my consent. I may transfer it as part of a sale or restructure of the business on notice to you.

Governing law. This Agreement is governed by the laws of Victoria, Australia, and both parties submit to the non-exclusive jurisdiction of the courts of that State.

Whole agreement. This Agreement, with the Terms & Conditions and Privacy Policy, is the whole agreement between us about the services.

14 Contact

Questions about this Agreement? Get in touch any time:

Built By Flook — Alfie Flook
Williamstown, Victoria, Australia
Email: acflook@gmail.com